Ooh! Aah! Jewelry was founded in Albuquerque, New Mexico in 1988 by Mary Vigil

Located in the heart of Nob Hill in Albuquerque, New Mexico, Ooh! Aah! Jewelry has been a local favorite since 1988. We’re proud of our roots, our longevity, and the loyal community that continues to grow with us. Our relaxed, welcoming space and genuine customer care are at the center of everything we do.

Founded by Mary Vigil, a lifelong jewelry lover with an incredible eye for design, Ooh! Aah! began with her love of silver jewelry—pieces that felt creative, effortless, and full of personality. Over the years, her vision has evolved into a collection that now includes cool, modern gold jewelry and custom engagement rings for women who love to spoil themselves and celebrate their individuality.

Beyond engagement rings and everyday gold pieces, our shop is filled with wonderful gifts—from meaningful keepsakes to trend-forward treasures—perfect for celebrating birthdays, milestones, or just-because moments.

We’ve perfected the art of curating jewelry that keeps up with evolving trends while staying true to timeless beauty. From custom-designed engagement rings and wedding bands to layered gold favorites and signature silver classics, Ooh! Aah! offers something for everyone who loves jewelry with heart and style.

Because to us, it’s not just about what you wear—it’s about how it makes you feel.