Behind the Scenes

October Horseshoe Market Roundup

Thank you to everyone that came to visit our stand at Horseshoe. It's always a joy to be able to bring our style outside to you!

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A collection of our dainty rings; so many stones to choose from. 

Our popular State necklaces. Come by the store to special order your own!

31Bits...Goes with everything and supports a great cause! Handmade in Uganda where women graduate the five-year program with their own business

Thank you again for coming out to visit us, we appreciate everyone that comes out to support all the local businesses. Hope to see you again soon...the holidays are just around the corner!

If you missed this month's market, come by the holiday market on November 26th & 27th! 

Changes on Tennyson Street: A Letter From Sarah

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Let me tell you a story of how Ooh! Aah! Jewelry Denver came to be on Tennyson Street.  I first moved to Denver in 2001 to attend Regis University. While at school, I remember driving down Tennyson Street on a snowy night, looking at what we now call the The Berkeley District, and thinking how amazing would this area would be lined with trees, shops and restaurants.  At the time, I really loved to take out of state family to 32nd and Lowell to my favorite shops, The Perfect Petal and Posh.  These shops fit in so well with the character of the neighborhood, they were perfect for gift or simply to spoil yourself.  Highlands Square was beginning to boom and I could only imagine what Tennyson Street would be like with more shopping and restaurants.  As years went on, Parisi moved to Tennyson from Lowell and we saw more and more art galleries start to move in.  

When I graduated from Regis, I began working full time for John Atencio Jewelry and every day I would drive home from work, again down Tennyson. And everyday I couldn’t help but think that the only thing missing from Tennyson Street was a jewelry store. After seeing more and more cute, eclectic shops come in I was almost ready to pull the trigger and all I needed was a space.  

Ooh! Aah!'s original Tennyson Street location, and Sarah with her mother, Mary, owner of Ooh! Aah!'s Albuquerque boutique

Ooh! Aah!'s original Tennyson Street location, and Sarah with her mother, Mary, owner of Ooh! Aah!'s Albuquerque boutique

On a First Friday Art walk, I saw a little space for rent.  I was so happy, I knew this was going to be my baby store. It was a tiny little space, maybe 300 square feet that was very run down, but with some vision, I knew it could be perfect. I opened the store in November of 2006 with no employees and while it took awhile to get off the ground, I loved that tiny space and everything Tennyson had going for it.

In 2009 I moved to a larger location which was a shop named Global Nepal. The shop had so much character, especially the outside with the glazed subway tile I love so much. It also hadn’t been updated in years and needed a ton of work. I didn’t have much to spend on remodeling the shop but with the help of friends and my super man father in law, we renovated the entire building in about a month.

The beginning of Ooh! Aah! Jewelry's second location.

The beginning of Ooh! Aah! Jewelry's second location.

Our current location at 4216 Tennyson St. just after opening.

Our current location at 4216 Tennyson St. just after opening.

In the time we have spent in our building we have seen so much change. You might remember the street scaping that shut down the street for almost a year. It was definitely a trying time for businesses on the street but we knew if we could survive the construction, the street would really boom. We had to get creative to keep people coming to the street and braving the torn up sidewalks and streets. To help keep our customers interested in the street, I headed an event that you might remember during the holidays called Jingle and Mingle. Everyone had a great time and it really helped to build that strong community feel that is so evident on Tennyson today. Thanks to our amazing customers and lots of dedication, we made it through construction!

Our new interior in progress!

Our new interior in progress!

Showing our team the remodeled interior for the first time.

Showing our team the remodeled interior for the first time.

We have seen so much change in the past ten years and though I love seeing all the families and couples walking the street, heading to the park, to grab a bite to eat, pick up dog food and so much more. Tennyson has become a destination where it’s easy to spend an entire afternoon strolling around and loving every second of it. This is the Tennyson I envisioned when I opened Ooh Aah ten years ago and glad it’s finally here.

The finished remodeled interior.

The finished remodeled interior.

A couple weeks ago we learned via Facebook that our beloved building sold and is going to be scraped to make way for probably more apartments. We are of course saddened by this and it’s hard to see such a cute little building with so much charm go. We will miss our mural which has been the backdrop for so many photoshoots and stories created by little kids walking by. We will miss the glazed subway tile and of course seeing so many of your smiling faces walk through the door.

The First Friday Art Walk on Tennyson Street

The First Friday Art Walk on Tennyson Street

The good news is that we have two years left on our lease so we won’t be going anywhere anytime soon. We are in the search for next space and plan to do everything we can to remain on Tennyson and continue to watch it grow. Our hope is the developers will hear the call for more retail on the street and will consider the benefits to the neighborhood when they decide to build. I certainly understand why so many apartments are going up and why so many people want to live on Tennyson Street now, who can blame them. What concerns me though is the lack of parking these apartments are going to have and the fact that very few are building retail spaces on the bottom. The last thing I want is for there to be no retail left on Tennyson and it only to be bars and restaurants. I feel strongly that having retail in a shopping district like this provides so much character to a neighborhood and gives people a reason to walk, be social, and be part of the neighborhood.

Our brilliant store manager Aisha.

Our brilliant store manager Aisha.

We have been overwhelmed by the amazing show of support we have received since the news broke about our building. We’ve heard from so many friends and customers and we want to thank you for the tremendous outpouring of love. We will keep you posted as we hear more and we can’t wait to see your smiling faces as you walk in our door again soon. It’s hard to believe that we are almost to ten years on the street and it wouldn’t have been possible with you. So from the bottom of my heart, thank you!

Sarah with our managers Aisha and Hannah.

Sarah with our managers Aisha and Hannah.

Love,
Sarah and the Ooh! Aah! Team

Introducing...Our New Sister Store!

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Hello to all my wonderful Ooh! Aah! Customers,

First off, I want to thank each and everyone of you for all the love and support you have shown Ooh! Aah! Jewelry for the past eight years.  We could not be where we are today without you. Thank you! Thank you! Thank you!

Eight years ago I took a huge leap of faith to open Ooh! Aah! Jewelry Denver and follow in my mom's foot steps.  She not only taught me how to be a smart buyer but to really listen to my customers needs and wants. She taught me that customer service is the MOST important part of owning your own business and we strive every single day to meet all your needs for jewelry and accessories while offering the best customer service possible.

I have always had a passion for designing jewelry and I created my own bridal line called Sarah O. in 2012 at Ooh! Aah! Jewelry.  We started to design more and more engagement rings, wedding bands, and custom jewelry—so much so that we were running out of space in our little 400 square foot location and we were struggling to keep up with the demand. Listening to what our customers are asking for lead to this news I'm so excited to share with you.

In April, we opened our sister store, Sarah O. Jewelry across the street at the corner of 43rd and Tennyson. Sarah O. features our custom Sarah O. bridal line, an expanded selection of engagement rings, wedding bands for men and women, custom jewelry and higher-end gold and semi-precious stones. We want our customers for both locations to be able to get the attention they deserve without being crammed into a tiny space and we hope by having two locations, right across the street from each other, will make your shopping experience that much more enjoyable.

I have had many people ask if I am going to be closing Ooh! Aah! and the answer to that is NO! Ooh! Aah! will stay exactly as it is and we will continue to feature your favorite designers and continue to search for fun new jewelry that you love. The added space has given us room to expand on our accessories line with a greater selection of greeting cards and gifts and we now offer jewelry repair.

Aside from my Ooh! Aah! family, my husband Mic and I have created a little family of our own. We now have a one year old, Mateo and a 3 year old, Taya. My family and opening Sarah O. has kept me extremely busy and I know some of you may not be seeing me on a regular basis but I assure you I am always in the background and now that both stores are up in running, I plan to be around much more.

So when you are out walking, I invite you to pop in to Sarah O. to say hello and see what we have created. I tell my friends all the time that I have the best and most loyal customers ever and for that I'm truly blessed and grateful. Without your support I never would have had the confidence to open another store and I want to take a moment again to thank you for eight wonderful years and I am so excited to see what the future has to bring.

Check out the photos from our Grand Opening party on the new blog!